Clubs
Marketing Club
SRUJANA
“Srujana” meaning Creativity in Sanskrit, itself symbolizes the intent of this Marketing Club. As the name suggests, Srujana is a step forward to make the students opted for Marketing as a specialization to excel in their creative learning and thinking abilities. The club is formed as a platform for the students to showcase their individual talents as well as their collaborative participation in groups. The club intends to mix and match different activities and workshops for the students, which will be helpful in giving finishing touches to their grooming and sharpen their marketing skills. The sole objective of the club is to make students industry-fit and equip them for the competitive times ahead.
Srujana wants to be an endearing platform where students participate, share and gain knowledge in an interesting manner. Srujana believes in having fun while learning and the entire learning process is made interesting through its variety of activities.
Objectives of Club:
| 1. | To make students come up with creative thinking abilities in solving problems and marketing issues. |
| 2. | To make students abreast of the current scenario and the happenings around the world in the marketing space. |
| 3. | To groom the personality of the students and make them more self-confident in facing this world. |
| 4. | To provide and teach them art and techniques related to marketing which would help them be industry-ready. |
| 5. | To make students understand the importance of teamwork and make them realize their leadership qualities. |
Faculties Associated with Srujana:
| Prof. Dinesh Sonkul |
| Prof. Projit De |
| Prof. Divya Alok |
| Prof. Niyat Shetty |
Some of the tentative Activities Scheduled for this Marketing Club is listed as below:
| Sr. No. | Activity Name | Concepts to be Focused |
| 1 | Film Screening – Rocket Singh Salesman of the Year | Film Screening with conceptual discussions on Sales & Marketing |
| 2 | Half day – Industrial Visit to Retail Mall | Visual Merchandising and Retailing Concepts |
| 3 | Ad Mad Show | Advertising and Creativity |
| 4 | Role Play | Role Play on any Marketing Concept – Group Activity |
| 5 | Film Screening – Ek Ruka Hua Faisla | Film Screening with conceptual discussions on Selling and Negotiation |
| 6 | Mock Press Conference | Publicity and Simulation Workshop on Publicity and conducting press conference |
| 7 | Marketing Quiz | Quiz on Branding and Logo and other current affairs |
| 8 | Workshop / Seminar | Workshop on one key Marketing skill – digital marketing/event management/ selling skills |
| 9 | Recreation and Alteration of Brands | Group presentation on alteration of logos or recreating dead products |
| 10 | Marketing Treasure Hunt | Treasure Hunt with clues hinted at any Marketing concept or brands. |
| 11 | One Day Industrial Visit | One day industrial visit either to JNPT or any industry where all concepts of marketing can be seen – Supply chain management, operations, sales, customs clearing etc. |
| 12 | Collage Preparation | Group Activity – Collage preparation based on any marketing theme, exhibition also can be worked out. |