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Research

We at, SASMIRA’s Institute of Management Studies and Research, continuously promote research activities by encouraging our faculty members and students to participate in various research projects, case study developments and industry oriented research projects on their own or in association with the other faculty members.

The Institute strongly believes in continuous knowledge development and knowledge sharing. We always take initiative to stimulate research among the faculty members by providing a platform to develop, formulate and implement industry and social oriented research projects. We also encourage our faculty members to present their research findings in our in-house publication SASMIRA’s Business Review bearing ISBN number. SIMSR regularly organises in-house case study competitions, seminars and workshops and offers an opportunity to faculty members to present their research work. We also conduct faculty development programmes with an objective to encourage original and quality research.

Our faculty members are continuously engaged in research projects like GAAR, financial inclusion, non-performing assets, performance of the co-operative bank, reverse logistics, brand endorsement, consumer perception towards life insurance, effectiveness of public relations on brand building, recruitment and selection practices, performance appraisal policies and practices to name a few. We also promote faculty members to involve management students in social research activity which definitely assist students in understanding social problems and contribute in resolving social issues.

Our faculty members have actively contributed in case study writings, participated in various national and international seminars and workshops and also published their research work in peer reviewed journals of international repute. They have received various awards and recognitions from the industry and academic institutions for their research initiatives and contributions to the academic fields.

Details of Research Papers Published by Faculty Members 2015 Details of Research Papers Published by Faculty Members